Help wanted: newspapers seek new savings as digital ad sales slow
Long seen as the source of future growth of Canadian newspapers, digital advertising sales are slowing to a crawl just as publishers need the revenue the most.
Print advertising is falling as large national companies reduce their ad budgets and turn to online services, and publishers have worked to develop digital strategies to replace the lost revenue. But advertisers have opted to direct more money toward advertising services offered by companies such as Google Inc. and Facebook Inc., which offer advertisers the ability to reach tens of millions of possible customers, albeit in a less targeted way than news agencies.
Categories: Media, Newspapers