You want to set The Globe and Mail to music?
When it comes to public relations, basing an entire album’s worth of music on the contents of a specific newspaper is pretty slick.
And setting the March 30 edition of The Globe and Mail to music isn’t the only unusual device that Enter the Haggis used to produce its latest album, says singer Brian Buchanan. The band also sought production funding through Kickstarter, through which artists ask their fans for money to finance their projects.
Within hours of the Toronto-based band’s plea, their goal was surpassed. They are sitting near $50,000 with a few days to go, which means the album – whose title Modest Revolution is based on that day’s front page headline about the Harper government’s first majority budget – will be recorded early next year in Kentucky.
The band also pre-purchased 1,500 copies of that day’s newspaper, which they will send to many of the fans who helped finance the project. Maybe there is hope for print media after all.