Rogers Media wants you to suspend your sense of reality and accept that Paulina Gretzky is a very controversial celebrity worthy of not only the cover of its flagship fashion magazine but also a prime-time special on its television network.
It’s sort of like believing in dragons and dwarves so you can enjoy The Hobbit, but with more cleavage.
It doesn’t matter that the rest of the world has never been all that interested in the antics of the 24-year-old woman whose principal claim to fame is that her father was a really good hockey player. That’s not entirely fair – she’s probably just as well known for her provocative Instagram photos.
Ok, that’s probably the main reason.
“You may know of her because your boyfriend follows her,” writer Olivia Stren patiently explains to Flare’s readers, who are presumably trying to understand why they should care about the daughter of a hockey player who retired more than a decade ago.
Editor Miranda Purves also felt the need to explain her choice of cover subject to readers, taking to the magazine’s website Monday to remind everyone that “one person’s de trop is another person’s just right.”
“Since when did it become a fashion magazine’s job to drape the world around us in feel-good messages and exclude any complex topic (or person) that doesn’t conform to typical ideas of model behaviour?” she asks.
“God, how patronizing to female readers! How claustrophobic. Fashion evolves from inappropriate behaviour, from risks, mistakes and craziness, as much as from restraint. No, our concern is what’s happening, which is the fundamental definition of fashion. And in particular, what’s happening in terms of the images that surround us, which Gretzky’s certainly have been, at least for those of you who might have peeked at your partner’s Twitter feed. It’s up to you to decide what you want to rip from that as you experiment with your own style.”
Got it? Me neither.
But what is clear is that the Rogers Media machine is cranked up to 11 in its bid to convince Canadians that it scored what it believes is a big-deal interview with a woman whose only other plans seem to be to focus on her music.