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BCE converges on the Olympics with coverage on every screen

July 27th, 2012 No comments

For BCE Inc., the London Olympics aren’t about who can jump the highest or win the most points in the modern pentathlon.

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The Games of the XXX Olympiad are a critical test of the company’s two-year, multibillion-dollar makeover and its “watch anywhere” strategy that delivers television broadcasts not only to the living room, but to smartphones, tablets and any other sort of screen a customer happens to be watching at the moment.

The company is using London as its stepping-out party for this plan, with which it hopes to steal thousands of customers from its rivals. It will offer about 1,100 hours of the games to wireless subscribers. By the time the Olympic flame is extinguished, its executives will have a much better idea of how many Canadians actually want to watch television on their phones, and whether BCE’s wireless network is up to the task.

“We expect to see an incredible explosion in adoption and absorption for every kind of content,” said Bell Mobility president Wade Oosterman in an interview. “The truth is a wireless device is available to everyone more often than anything else.”

The “pick a screen and fill it with goodness” strategy was set at the 2010 Vancouver games, when chief executive officer George Cope watched the women’s gold medal hockey game on his cellphone as he travelled to Vancouver from Whistler and was convinced the company’s future was in delivering content to consumers on devices other than television sets.

Read the story in the Globe and Mail

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How Vancouver’s Lainey Gossip got the scoop on Katie Holmes

July 22nd, 2012 No comments

When it comes to celebrity gossip, bigger isn’t always better.

Some of the biggest news about the Biggest Celebrity Divorce Ever© hasn’t come from the weathered hordes of American celebrity bloggers and megasites such as TMZ.com, but from the Vancouver home of Lainey Lui, a Canadian blogger who has run her own site at laineygossip.com since 2005.

Since her first big scoop – she was the first to report Brad Pitt and Angelina Jolie would have their baby Shiloh in Africa – she has leveraged her strong opinions and willingness to take sides in celebrity battles to win over sources friendly to the world’s biggest names.

And so it was that she was at the front of the pack in covering Tom Cruise and Katie Holmes’s divorce, and was among the first to report that a desire to live in New York was as much a part of Holmes’s decision as worries about Scientology.

She’s an example of the new media landscape, where access to printing presses and television cameras aren’t enough to put you at the front of the biggest stories. Armed with only a computer and the promise of anonymity for her sources, she has built a brand that generates enough income to keep her in the game full time.

Read the story in the Globe and Mail

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On Lake Simcoe’s Friday Harbour, cottage dreams are developer’s nightmare

July 5th, 2012 2 comments
Developer Earl Rumm

Developer Earl Rumm

Friday Harbour sits at the mouth of an abandoned Lake Simcoe marina, a resort development that promises city-weary Torontonians a year-round escape from the blistering pace of their lives for less than the cost of a decent downtown condominium.

The developer is quick to talk up the 242-hectare site’s many amenities. The 2,000-some lakeside units, tucked in alongside a nature reserve, will range in price from $250,000 to a $1-million. They’ll eventually sit next to a new golf course, a 400-room hotel, an amphitheater and dozens of high-end shops and restaurants.

Buyers need not even worry about their carbon footprints. The site is about 12 kilometres from the Barrie South GO Station, meaning anyone with a decent bike could make the trip to cottage country without ever sticking a key into an ignition.

While it sounds pretty idyllic, reality is a little more complicated. Markham-based Geranium Corp. launches a massive marketing effort this weekend that will culminate with a sales centre opening in the fall, but the company won’t dwell on the 10-year legal battle that has dogged developer Earl Rumm every step of the way, costing both him and his opponents tens of millions of dollars.

Read the story in the Globe and Mail

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Will the new media bring fans back to the Blue Jays?

Meredith Rogers is everything the Blue Jays ever wanted in a fan. The Toronto public-relations professional makes good money, is a demographically perfect 26 years old and buys tickets to a couple of dozen games a year.

That alone would have made her a management favourite a few years ago. But she’s even more important to them now – her Facebook page features a giant picture of a packed-to-capacity Rogers Centre, her Twitter feed is a steady stream of game-related thoughts when the players are on the field.

 

 

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NACA: Making tattered mortgages whole

January 3rd, 2012 No comments

When Vonciel Offord walked into a Jacksonville, Fla., conference centre to renegotiate the terms of her mortgage, she felt her entire life depended on the outcome of her brief meeting with bank representatives.

Without a deal, she’d lose the four-bedroom house she’d been living in for six years. She’d be forced to find rental accommodations for herself and a disabled sister, and deal with the stigma that comes with having the bank foreclose on your dream.

Read the story in the Globe and Mail

“I had a death in my family and then my sister got very ill and had to move in with me,” said Ms. Offord, an Orlando-based salesperson. “It was just one thing after another and I fell behind on the mortgage.”

So with a pile of papers in hand outlining her finances and history, she drove from Orlando to Jacksonville to meet her lender at a three-day renegotiation event put on by the Neighborhood Assistance Corp. of America (NACA), a grassroots organization that was founded to help Americans in danger of losing their homes refinance their mortgages.

Although the U.S. economy has been slowly rebuilding since the 2008 recession, the housing market remains mired in a deep slump. Values have dropped by as much as 60 per cent in some neighbourhoods, and at least 2.7 million homeowners who took out mortgages between 2004 and 2008 have faced foreclosure.

Another four million are expected to run into trouble over the next two years, prompting U.S. President Barack Obama to create a program intended to help millions of frustrated middle-class homeowners refinance their homes at lower rates, even if they owe more than the house is worth.

The stakes are high – banks are carrying billions of dollars on their books in risky mortgages, and each time one of those mortgages fails, they are stuck with a house to sell. The government – through Fannie Mae and Freddie Mac – insures more than a trillion dollars in loans, providing it with incentive to help solve the housing crisis by whatever means necessary.

But the Obama program is limited – it only helps homeowners who are current on their payments, and their loans must be guaranteed by the government. This excludes a wide swath of the most vulnerable, NACA says, and does little to keep those people in their homes.

“We’re doing something different here,” says NACA representative Darren Duarte from the floor of the Jacksonville convention centre. “We think these good people here deserve a chance to talk to their banks, too.”

There are plenty of reasons to keep these people in their houses. While many of them obtained loans under less-than-ideal circumstances as U.S. banks rushed to issue credit during the boom years leading up to the recession, they still want to pay their loans.

But with interest rates as high as 10 per cent at a time when mortgage rates are at all-time lows, they are being forced out when a simple rate reduction can keep them in place and save the trouble and expense of foreclosure.

It would also help the broader economy – Karl E. Case, a professor of economics at Wellesley College, said in a recent paper that the decline in house prices from 2005 to 2009 lowered consumer spending by some $240-billion (U.S.) – equal to about 1.7 per cent of all of the country’s economic activity.

NACA was founded in the backroom of a Boston union hall in 1988, as the Hotel Workers Local 26 created the organization to help it negotiate a housing trust fund with management that would help workers make down payments on houses.

Under president Bruce Marks, it evolved over the years into an aggressive defender of homeowner rights. Frequently referred to in the U.S. press as a “bank terrorist,” Mr. Marks has led the fight against “predatory lending,” appearing before congressional hearings and actually getting arrested as he protested at a Senate committee appearance by Chase Home Lending chief executive officer David Lowman.

In 2007, it created the “Home Save Program” to help homeowners renegotiate their loans with their lenders. It criss-crosses the country holding huge seminars in which homeowners are taught how to fill out forms and express their situation in a way that will appeal to their lenders.

Then, they whisk them into another room where dozens of bank representatives are waiting to hear their cases. In some instances, those who attend the events walk out with a modification the same day. Others are sent back to do more work on their budget, while more yet are told there’s no help to be found.

NACA receives government funding for each person it sees, which has led some to criticize the organization’s motives for holding large events that often run 24-hours-a-day and could provide false hope to many homeowners who are destined for foreclosure regardless of their interest rate.

But Ms. Offord isn’t likely to pay much heed to the critics. She walked into the converted rail station in Jacksonville – along with about 1,000 distressed homeowners – with a mortgage rate of 5.5 per cent. She walked out hours later locked in at 3 per cent – a savings of $380 a month.

“I thought maybe a temporary solution, I didn’t realize I could get a permanent one,” she says afterward, in shock that she’ll be able to keep her house. “I’ve been losing sleep, but I won’t be losing sleep now. I can make this payment.”

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