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Auto Trader magazine victim of digital shift
The magazine has been published from coast-to-coast since the late 1970s. But its owner has quietly decided to stop printing its flagship car and truck publications by the end of June in most markets, and to redirect readers to the Internet.
It’s an example of the length that print publications are going to reinvent themselves as readers focus their attention online and advertisers demand more data and analytical information about the value they are getting for their money.
Read the full story at the Globe and Mail
There was a time when buying a used car meant a trip to the convenience store to buy a thick copy of Auto Trader magazine, almost always prominently displayed next to the cash register.