Chatelaine Launches ‘Extraordinary’ Line of Organic Fair Trade Coffee
− Available in Longo’s supermarkets in the Greater Toronto Area, Chatelaine Coffee supports women coffee producers around the globe −
− Product launch marks further expansion of the Chatelaine brand into merchandise −
TORONTO (November 25, 2013) Chatelaine has long made it a goal to “Make Everyday Extraordinary” for its audience of smart and discerning Canadian women. Now, Canada’s leading women’s brand is making every morning extraordinary, too, with the launch of Chatelaine Coffee—a crisp custom blend that’s a perfect start to the day.
Available in Longo’s supermarkets across Greater Toronto starting today, Chatelaine’s organic, fair-trade beans are carefully curated by the Chatelaine Kitchen Powered by GE Café and custom roasted one batch at a time to deliver the ultimate bold flavour and freshness. Plus with every purchase, customers support Café Femenino, an initiative that’s dedicated to improving the lives of women in the coffee-picking communities across the globe.
“This delicious coffee is something Canadian women can feel good about bringing into their homes,” said Marnie Peters, Senior Director, Brand Development for Rogers Publishing. “By teaming up with Longo’s we know we will be reaching discerning Canadians who love high-quality, fair trade products that support other women.”
Chatelaine Coffee is available two ways:
- A Duo Pack, with one tin of coffee and one travel mug ($19.99)
- A Triple Pack with two tins of coffee and a coffee grinder ($34.99)
Café Femenino Foundation
A percentage of every purchase of Chatelaine Coffee goes to the Café Femenino Foundation (www.coffeecan.org). A non-profit organization, the Foundation was formed to bring hope and aid to women and families in the poorest and least accessible areas of Bolivia, Peru, Colombia, Brazil, Nicaragua, Mexico, Guatemala, and the Dominican Republic. The Foundation is currently working to extend aid to indigent women coffee producers in other developing countries throughout the world. The Foundation relies on donations to the Three Wishes and Coffee Can Campaigns, regular donations from coffee roasters who sell Café Femenino Coffees, and other fundraising events throughout the year.
Chatelaine Evolving at 85
Chatelaine is currently in growth mode. The iconic brand is the #1 Canadian magazine in paid circulation. More than 500,000 unique monthly visitors enjoy Chatelaine.com’s delicious and easy triple-tested recipes, health and wellness advice, home decorating ideas, style tips and more. More than 40,000 follow the brand on social platforms such as Facebook, Pinterest and Twitter. Chatelaine on the tablet has 33,000 monthly visits, and has published 24 unique e-books and apps. Chatelaine Edition on Cityline is a monthly (approximately) TV episode that brings to life the pages of the magazine and features its home, food, health and style editors. The Chatelaine Radio Show reaches listeners in various centres across the country with its two hours of music and trusted lifestyle content every week.
As part of its 85th anniversary celebrations, this year, Chatelaine’s Kitchen Chef Series has brought celebrity chefs Nigella Lawson, Curtis Stone and Jamie Oliver among others into its newly renovated Chatelaine Kitchen powered by GE Café.
“This has been an exciting time of multiplatform growth and expansion for the Chatelaine brand, and we are pleased to broaden our reach even further with this launch,” said Chatelaine Publisher Tara Tucker. “Stay tuned for more merchandise announcements in 2014.”
About Chatelaine and chatelaine.com
The country’s leading women’s media brand, Chatelaine makes “Everyday Extraordinary” for Canadian women and has been doing so for more than 85 years. Today, Chatelaine is a six-platform brand: available on television, radio, tablet and smartphone, plus in print and online. Chatelaine has a lively presence on social media sites, and Chatelaine.com is Canada’s most engaged digital community for women 18+. With a team of “extraordinary” experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen powered by GE Café), style, decor, health and real life for women who want to look good, do good, feel great and make every a little more extraordinary. Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications.